SHGs or Self-Help Groups are a novel and innovative organizational set-up in India for women upliftment and welfare. This set-up forms the second most important pillar of our women empowerment programmes.
SUNDESH, along with Dabur, has been providing financial literacy to rural women, organizing them into SHGs and Joint Liability Group (JLGs), and even organizing training and capacity-building programmes for these
groups. These training sessions help women analyse their potential and the role they can play within the community. The women are also trained to identify business opportunities, prepare micro-plans for business development and undertake credit planning.
SUNDESH has taken an initiative to promote, support and design a number of poverty eradication programs in collaboration with District Rural Development Agency, Ghaziabad through “Swarn Jayanti Gramin Vikas Sawrojgar Yojna” for Below Poverty Line (BPL) people and National Bank for Agriculture and Rural Development (NABARD) for general families in the targeted villages.
We help the villagers achieve a reasonable level of economic well-being with a focus on those below the poverty line. Our team is also working to empower these villagers to use and manage natural resources sustainably.
In 2020-21, 94 SHGs were functioning and 1,128 women members have benefited from this initiative. A total of 32 SHGs received CCL limit in a bank. Two SHGs were given financial help of Rs. 1.25 lakh each. With the financial support, these SHGs have set up small businesses such as cosmetic shops, beauty parlours, soap unit, flour mill, dairy farming and goat rearing, among others.